Axis Direct Axis Direct



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Year of Incorporation 2006 (bought Enam Securities in 2012)
Website http://www.axisdirect.co.in
Phone 1800 103 0808
Exchanges enabled NSE & BSE
Demat (NSDL/CDSL) NSDL
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Financial Health

Equity & Commodity Consolidated

Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet, watch out for the brokerages with and

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Profit after Tax FY11/12 - Rs 8.9 Crores
Profit after Tax FY12/13 Rs 26.4 Crores
Profit after Tax FY13/14 Rs 23.4 Crores
Profit after Tax FY 14/15 Rs 107 Crores
Profit after Tax FY 15/16
Debt FY11/12 Nil
Debt FY12/13   Rs 154 Crores
Debt FY13/14 Nil
Debt FY14/15 Nil
Debt FY15/16
Profit to Equity(%) FY11/12 (8.61)
Profit to Equity(%) FY12/13 11.30
Profit to Equity(%) FY13/14 14.42
Profit to Equity(%) FY14/15 58
Profit to Equity(%) FY15/16
Balance Sheet Size FY11/12 Rs 124 Crores
Balance Sheet Size FY12/13 Rs 600 Crores
Balance Sheet Size FY13/14 Rs 904 Crores
Balance Sheet Size FY14/15 Rs 679 Crores
Balance Sheet Size FY15/16
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Online Presence

Google trend over time

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Active clients

Active clients data source: NSE, as on end of every calendar year. Active client is one who has traded atleast once a year. Brokers whose active clients are trending up, would mean happy clients and hence better to trade with.

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Active clients - 2013 77,333
Active clients - 2014 1,20,292
Active clients - 2015 1,84,325
Active clients - 2016 2,36,534
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Equity 0.05% for Intraday, 0.5% of Delivery
Equity Futures 0.05% of Turnover
Equity Options Rs 100/lot
Currency Futures 0.05% of Turnover
Currency Options Rs 100/lot
Commodity NA
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Account Opening Costs

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Trading only NA
Trading & Demat Rs 900
Commodity NA
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Transparency & other costs

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Equity 0.00325% of Turnover
Futures 0.019% of Turnover
Options 0.05% of Premium Turnover
Commodities NA
AMC charge Rs 500
DP Transaction Charge Rs 19.5 or 0.04% whichever is higher
Offline order placing Charge Rs 20
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Software
Web/HTML 5
Mobile
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Charting

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Intraday 5 days on Web based
End of Day 1 year on Web based
Coding/Backtesting
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Online Trade Reports
Online PNL Reports
Online Contract Notes
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Leverage Provided

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Equity Upto 10 times for Intraday, 0 for Delivery
Equity Futures No Leverage
Equity Options No Leverage
Currency Futures No Leverage
Currency Options No Leverage
Commodity NA
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Research & Tips
Brokerage Calculator
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Bracket orders & Trailing Stoploss
Training & Education
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Convenience

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3 in 1 Account
Instant Fund withdrawal
Relationship Managers

Reviews on Axis Direct

SK Agrawal

19 February 2016

They have very very very poor support. The call center guys do not even know how to behave. Their contract notes are late. They have send account statements of different people to me several times. They have threatened me - that they can deduct any money from my account. Compliance office mails are answered by customer care. Complaints are not resolved. Address change took 6 months.

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NEWS ON AXIS DIRECT

Buy Mold-Tek Packaging; target of Rs 250: Axis Direct - Moneycontrol.com

20 February 2017

Buy Mold-Tek Packaging; target of Rs 250: Axis Direct. Axis Direct is bullish on Mold-Tek Packaging has recommended buy rating on the stock with a target price of Rs 250 in its research report dated February 17, 2017. Like this story, share it with ...

Buy Bharat Petroleum Corp; target of Rs 795: Axis Direct ... - Moneycontrol.com

20 February 2017

Axis Direct is bullish on Bharat Petroleum Corp has recommended buy rating on the stock with a target price of Rs 795 in its research report dated February 17, ...and more »

Hold JK Lakshmi Cement; target of Rs 373: Axis Direct - Moneycontrol.com

20 February 2017

Hold JK Lakshmi Cement; target of Rs 373: Axis Direct. Axis Direct recommended hold rating on JK Lakshmi Cement with a target price of Rs 373 in its research report dated February 10, 2017. Like this story, share it with millions of investors on M3 ...

Buy UFO Moviez; target of Rs 560: Axis Direct - Moneycontrol.com

20 February 2017

Buy UFO Moviez; target of Rs 560: Axis Direct. Axis Direct is bullish on UFO Moviez has recommended buy rating on the stock with a target price of Rs 560 in its research report dated February 09, 2017. Like this story, share it with millions of ...

Hold ACC; target of Rs 1473: Axis Direct - Moneycontrol.com - Moneycontrol.com

20 February 2017

Axis Direct recommended hold rating on ACC with a target price of Rs 1473 in its research report dated February 09, 2017.and more »

Hold Shriram Transport Finance; target of Rs 1040: Axis Direct - Moneycontrol.com

14 February 2017

Hold Shriram Transport Finance; target of Rs 1040: Axis Direct. Axis Direct recommended hold rating on Shriram Transport Finance with a target price of Rs 1040 in its research report dated February 07, 2017. Like this story, share it with millions of ...and more »