Axis Direct Axis Direct



Background Icon
Background

Avg rating

Your rating

Year of Incorporation 2006 (bought Enam Securities in 2012)
Website http://www.axisdirect.co.in
Phone 1800 103 0808
Exchanges enabled NSE & BSE
Demat (NSDL/CDSL) NSDL
Financial Health Icon
Financial Health

Equity & Commodity Consolidated

Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet, watch out for the brokerages with and

Avg rating

Your rating

Profit after Tax FY11/12 - Rs 8.9 Crores
Profit after Tax FY12/13 Rs 26.4 Crores
Profit after Tax FY13/14 Rs 23.4 Crores
Profit after Tax FY 14/15 Rs 107 Crores
Profit after Tax FY 15/16 Rs 127 Crores
Debt FY11/12 Nil
Debt FY12/13   Rs 154 Crores
Debt FY13/14 Nil
Debt FY14/15 Nil
Debt FY15/16 Nil
Profit to Equity(%) FY11/12 (8.61)
Profit to Equity(%) FY12/13 11.30
Profit to Equity(%) FY13/14 14.42
Profit to Equity(%) FY14/15 58
Profit to Equity(%) FY15/16 54.9
Balance Sheet Size FY11/12 Rs 124 Crores
Balance Sheet Size FY12/13 Rs 600 Crores
Balance Sheet Size FY13/14 Rs 904 Crores
Balance Sheet Size FY14/15 Rs 679 Crores
Balance Sheet Size FY15/16 Rs 631 Crores
Online Presence
Online Presence

Google trend over time

Active clients Icon
Active clients

Active clients data source: NSE, as on end of every calendar year. Active client is one who has traded atleast once a year. Brokers whose active clients are trending up, would mean happy clients and hence better to trade with.

Avg rating

Your rating

Active clients - 2013 77,333
Active clients - 2014 1,20,292
Active clients - 2015 1,84,325
Active clients - 2016 2,36,534
Brokerage Icon
Brokerage

Avg rating

Your rating

Equity 0.05% for Intraday, 0.5% of Delivery
Equity Futures 0.05% of Turnover
Equity Options Rs 100/lot
Currency Futures 0.05% of Turnover
Currency Options Rs 100/lot
Commodity NA
Account Opening Costs Icon
Account Opening Costs

Avg rating

Your rating

Trading only NA
Trading & Demat Rs 900
Commodity NA
Transparency & other costs Icon
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Avg rating

Your rating

Equity 0.00325% of Turnover
Futures 0.019% of Turnover
Options 0.05% of Premium Turnover
Commodities NA
AMC charge Rs 500
DP Transaction Charge Rs 19.5 or 0.04% whichever is higher
Offline order placing Charge Rs 20
Platforms Icon
Platforms

Avg rating

Your rating

Software
Web/HTML 5
Mobile
Charting Icon
Charting

Avg rating

Your rating

Intraday 5 days on Web based
End of Day 1 year on Web based
Coding/Backtesting
Reporting Icon
Reporting

Avg rating

Your rating

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins Icon
Margins

Leverage Provided

Avg rating

Your rating

Equity Upto 10 times for Intraday, 0 for Delivery
Equity Futures No Leverage
Equity Options No Leverage
Currency Futures No Leverage
Currency Options No Leverage
Commodity NA
Support & Tools Icon
Support & Tools

Avg rating

Your rating

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience Icon
Convenience

Avg rating

Your rating

3 in 1 Account
Instant Fund withdrawal
Relationship Managers

Reviews on Axis Direct

SK Agrawal

19 February 2016

They have very very very poor support. The call center guys do not even know how to behave. Their contract notes are late. They have send account statements of different people to me several times. They have threatened me - that they can deduct any money from my account. Compliance office mails are answered by customer care. Complaints are not resolved. Address change took 6 months.

Avg rating

Your rating

NEWS ON AXIS DIRECT

ETMarkets Samvat Survey: Top brokerages expect Sensex to hit 36K by next Diwali! - Economic Times

17 October 2017

Geojit Financial Services sounded a bit cautious, while HDFC Securities, Axis Direct and Anand Rathi Financial Services offered no specific targets. Deepak Jasani, Head of Retail Research at HDFC Securities said the Nifty could correct in the early ...and more »

Dalal Street brokers line up discounts to add sparkle to Diwali trade - Economic Times

17 October 2017

If you thought that discount shopping offers were the exclusive preserve of disruptive Web marketplaces, you are in for a pleasant surprise this Diwali. Dalal Street broking firms are offering great bargains, and Kotak Securities, IIFL, SBICAP ...

This Dhanteras buy India's biggest company and turn your investment into gold - Financial Express

16 October 2017

The research and brokerage firm Axis Direct has recommended 'buy' on it with an upside 18% to Rs 987 from the current market price of Rs 838. “With the launch of Reliance Jio Phone, Reliance Jio expects to add 200-230 million of the 500 million plus ...and more »

Start SIP - Economic Times

14 October 2017

For Equity funds, the horizontal axis shows the Valuation of the fund and the vertical axis shows the market capitalization. Valuation of the fund is subdivided into Growth, Value or Blend categories. Growth stocks are those that are expected to grow ...and more »

Buy Natco Pharma; target of Rs 1240: Axis Direct - Moneycontrol.com

13 October 2017

Axis Direct is bullish on Natco Pharma has recommended buy rating on the stock with a target price of Rs 1240 in its research report dated October 12, 2017. Buy Natco Pharma; target of Rs 1240: Axis Direct. Axis Direct's research report on Natco Pharma.

Is Axis Long Term Equity Fund a good ELSS? - Economic Times

13 October 2017

In order to save tax, I have started investing in Axis Long Term Equity Fund (Direct, Growth). I would like to know whether this ELSS fund is good or should I switch to a better ELSS mutual fund. Kindly suggest. --Sandipan Das Chokkalingam Palaniappan ...and more »