ICICI Direct ICICI Direct
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Year of Incorporation 2000
Website http://www.icicidirect.com
Phone 022-28307700
Exchanges enabled NSE & BSE
Demat (NSDL/CDSL) NSDL & CDSL
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Financial Health

Equity & Commodity Consolidated

Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet, watch out for the brokerages with and

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Profit after Tax FY11/12 Rs 77.1 Crores
Profit after Tax FY12/13 Rs 68.2 Crores
Profit after Tax FY13/14 Rs 74.9 Crores
Profit after Tax FY 14/15 Rs 74.9 Crores
Profit after Tax FY 15/16 Rs 235 Crores
Profit after Tax FY 16/17 Rs 337 Crores
Debt FY11/12 Rs 209 Crores
Debt FY12/13 Rs 219 Crores
Debt FY13/14 Rs 317 Crores
Debt FY14/15 Rs 226 Crores
Debt FY15/16 Rs 172 Crores
Debt FY 16/17 Rs 395 Crores
Profit to Equity(%) FY11/12 32
Profit to Equity(%) FY12/13 21
Profit to Equity(%) FY13/14 27.07
Profit to Equity(%) FY14/15 25
Profit to Equity(%) FY15/16 66.9
Profit to Equity(%) FY16/17 86
Balance Sheet Size FY11/12 Rs 948 Crores
Balance Sheet Size FY12/13 Rs 908 Crores
Balance Sheet Size FY13/14 Rs 1620 Crores
Balance Sheet Size FY14/15 Rs 1361 Crores
Balance Sheet Size FY15/16 Rs 1392 Crores
Balance Sheet Size FY16/17 Rs 2040 Crores
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Online Presence

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Active clients

Active clients data source: NSE, as on end of every calendar year in December. Active client is one who has traded atleast once a year. Brokers whose active clients are trending up, would mean happy clients and hence better to trade with.

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Active clients - 2013 5,00,733
Active clients - 2014 5,94,714
Active clients - 2015 5,60,438
Active clients - 2016 5,91,504
Active clients - 2017 7,52,138
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Equity Equity Intraday 0.05% & Delivery 0.25%- Negotiable
Equity Futures 0.05% of Turnover for Overnight & Intraday only one side- Negotiable
Equity Options Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable
Currency Futures 0.05% of Turnover for Overnight & Intraday only one side - Negotiable
Currency Options Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable
Commodity NA
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Trading only NA
Trading & Demat Rs 975 for 3 in 1 Account
Commodity NA
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Transparency & other costs

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Equity 0.00325% of Turnover
Futures 0.0019% of Turnover
Options 0.05% of Turnover
Commodities NA
AMC charge Rs 450/Year
DP Transaction Charge Rs 25/Transaction or 0.05% whichever higher
Offline order placing Charge 0
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Software
Web/HTML 5
Mobile
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Charting

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Intraday 20 Days
End of Day 10 years
Coding/Backtesting
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Online Trade Reports
Online PNL Reports
Online Contract Notes
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Margins

Leverage Provided

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Equity Intraday upto 25 times & Delivery upto 5 times for interest
Equity Futures Upto 4 times for intraday
Equity Options Not for buying but upto 2 times for shorting
Currency Futures NA
Currency Options NA
Commodity NA
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Support & Tools

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Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
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Convenience

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3 in 1 Account
Instant Fund withdrawal
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Quick Comparison

Reviews on ICICI Direct

NSE&BSE

10 May 2014

Yes They are expensive but reliable and the convenience is just incredible. If you are not an active trader to whom brokerage is not really a big deal, this is the one to choose

moorthy_ks

15 May 2014

after having really badd experiences with geojit, i went to icici. Such a big change! the best thing about icici is the combined bank accounts and trading accounts

rahul

15 May 2014

Cheats, scoundrels they have stolen my life savings over the last 5 years....

Sachin Jiwal

04 August 2014

I started trading with ICICI Direct when I began trading in 2010, it was a good experience, their trading system is good and convenient. Especially since 2012 I was mostly trading in Futures & Options and paying ICICI on lot basis. It took me some time, to realize that I was paying one of the highest brokerage in the industry. I have paid a lot of brokerage in my ignorance, 10s of thousands! But I guess without guidance, mistakes are inevitable. Would advice the rookies, to select one of the discount brokers instead. I am not going to promote anybody.. but Brokerage Cost/ Slippage are the bane of every trader and the more you minimize these costs, the more profitable you are going to be.

Seema Mathur

08 September 2014

ICICI is one of a top banks and I am very comfortable with their services. They might charge a little more as these reviews are saying. But I feel perfectly secure with them. Very convenient and good way to start buying stocks.

Priti Singh

08 September 2014

Seema, I think your review is very much about the 'brand' and it being a 'bank'. If you are trader it is the least you care about. Do they provide good margins? what platform? charting facilty? algo trading? reporting??.. all this on trade tiger - Share Khan.

Priti Singh

08 September 2014

also the brokerage cost.. ICICI charges the most! No comparision.. check it out if you want..

MakWeb Solution

23 August 2016

hye' please let us know What kind of services providing...?

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NEWS ON ICICI DIRECT

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25 April 2018

NTPC Q4 PAT seen up 24.2% YoY to Rs. 2603.6 cr: ICICI Direct - Moneycontrol.com

25 April 2018

ICICI Direct has come out with its fourth quarter (Jan-March' 18) earnings estimates for the Power sector. The brokerage house expects NTPC to report net profit at Rs. 2,603.6 crore up 24.2% year-on-year (up 10.3% quarter-on-quarter). Net Sales are ...and more »

Sell USDINR; target of 66.45 - 66.40: ICICI Direct - Moneycontrol.com

25 April 2018

ICICI Direct's currency report on USDINR. Spot Currency. The rupee reversed some of its losses on account of mild profit booking in the US $ as well as a higher closing in equities. The rupee would further find solace in the mild slide in crude oil ...

Page Industries Q4 PAT seen up 15.3% YoY to Rs. 77 cr: ICICI Direct - Moneycontrol.com

24 April 2018

Net Sales are expected to increase by 18 percent Y-o-Y (down 5.2 percent Q-o-Q) to Rs. 588.8 crore, according to ICICI Direct. Moneycontrol News @moneycontrolcom. Watchlist; Portfolio; Message; Set Alert. live. bselive; nselive. Volume. Todays L/H ...and more »

Buy HDFC Bank; target of Rs 2300: ICICI Direct - Moneycontrol.com

24 April 2018

ICICI Direct's research report on HDFC Bank. Earnings growth came in healthy at 20.3% YoY to Rs 2799 crore, on the back of steady topline growth. However, NII growth came in a tad lower compared to our estimate at Rs 10657.7 crore, up 17.7% YoY, led by ...

ICICI Securities IPO under Sebi scanner - Livemint

23 April 2018

Mumbai: The stock market regulator Securities and Exchange Board of India (Sebi) has sought details of a large investment made by ICICI Prudential Mutual Fund in the flop IPO of affiliate ICICI Securities Ltd, two people aware of the matter said. ICICI ...