ICICI Direct 
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| Year of Incorporation | 2000 |
| Website | http://www.icicidirect.com |
| Phone | 022-28307700 |
| Exchanges enabled | NSE & BSE |
| Demat (NSDL/CDSL) | NSDL & CDSL |
| Profit after Tax FY11/12 | Rs 77.1 Crores |
| Profit after Tax FY12/13 | Rs 68.2 Crores |
| Profit after Tax FY13/14 | Rs 74.9 Crores |
| Profit after Tax FY 14/15 | Rs 74.9 Crores |
| Profit after Tax FY 15/16 | Rs 235 Crores |
| Profit after Tax FY 16/17 | Rs 337 Crores |
| Profit after Tax FY17/18 | Rs 553.3 Crores |
| Debt FY11/12 | Rs 209 Crores |
| Debt FY12/13 | Rs 219 Crores |
| Debt FY13/14 | Rs 317 Crores |
| Debt FY14/15 | Rs 226 Crores |
| Debt FY15/16 | Rs 172 Crores |
| Debt FY 16/17 | Rs 395 Crores |
| Debt FY 17/18 | Rs 672.5 Crores |
| Profit to Equity(%) FY11/12 | 32 |
| Profit to Equity(%) FY12/13 | 21 |
| Profit to Equity(%) FY13/14 | 27.07 |
| Profit to Equity(%) FY14/15 | 25 |
| Profit to Equity(%) FY15/16 | 66.9 |
| Profit to Equity(%) FY16/17 | 86 |
| Profit to Equity(%) FY17/18 | 114 |
| Balance Sheet Size FY11/12 | Rs 948 Crores |
| Balance Sheet Size FY12/13 | Rs 908 Crores |
| Balance Sheet Size FY13/14 | Rs 1620 Crores |
| Balance Sheet Size FY14/15 | Rs 1361 Crores |
| Balance Sheet Size FY15/16 | Rs 1392 Crores |
| Balance Sheet Size FY16/17 | Rs 2040 Crores |
| Balance Sheet Size FY17/18 | Rs 2870 Crores |
Google trend over time
| Active clients - 2013 | 5,00,733 |
| Active clients - 2014 | 5,94,714 |
| Active clients - 2015 | 5,60,438 |
| Active clients - 2016 | 5,91,504 |
| Active clients - 2017 | 7,52,138 |
| Active clients - 2018 | 8,44,853 |
| Equity | Equity Intraday 0.05% & Delivery 0.25%- Negotiable |
| Equity Futures | 0.05% of Turnover for Overnight & Intraday only one side- Negotiable |
| Equity Options | Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable |
| Currency Futures | 0.05% of Turnover for Overnight & Intraday only one side - Negotiable |
| Currency Options | Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable |
| Commodity | NA |
| Trading only | NA |
| Trading & Demat | Rs 975 for 3 in 1 Account |
| Commodity | NA |
| Equity | 0.00325% of Turnover |
| Futures | 0.0019% of Turnover |
| Options | 0.05% of Turnover |
| Commodities | NA |
| AMC charge | Rs 450/Year |
| DP Transaction Charge | Rs 25/Transaction or 0.05% whichever higher |
| Offline order placing Charge | 0 |
| Software |  |
| Web/HTML 5 | |
| Mobile | |
| Intraday | 20 Days |
| End of Day | 10 years |
| Coding/Backtesting |  |
| Online Trade Reports | |
| Online PNL Reports | |
| Online Contract Notes | |
| Equity | Intraday upto 25 times & Delivery upto 5 times for interest |
| Equity Futures | Upto 4 times for intraday |
| Equity Options | Not for buying but upto 2 times for shorting |
| Currency Futures | NA |
| Currency Options | NA |
| Commodity | NA |
| Research & Tips | |
| Brokerage Calculator | |
| Margin Calculator | |
| Bracket orders & Trailing Stoploss | |
| Training & Education | |
| 3 in 1 Account | |
| Instant Fund withdrawal | |
| Relationship Managers | |
Reviews on ICICI Direct
moorthy_ks 
15 May 2014 after having really badd experiences with geojit, i went to icici. Such a big change! the best thing about icici is the combined bank accounts and trading accounts
rahul
15 May 2014Cheats, scoundrels they have stolen my life savings over the last 5 years....
Sachin Jiwal
04 August 2014 I started trading with ICICI Direct when I began trading in 2010, it was a good experience, their trading system is good and convenient. Especially since 2012 I was mostly trading in Futures & Options and paying ICICI on lot basis. It took me some time, to realize that I was paying one of the highest brokerage in the industry. I have paid a lot of brokerage in my ignorance, 10s of thousands! But I guess without guidance, mistakes are inevitable. Would advice the rookies, to select one of the discount brokers instead. I am not going to promote anybody.. but Brokerage Cost/ Slippage are the bane of every trader and the more you minimize these costs, the more profitable you are going to be.
Seema Mathur
08 September 2014 ICICI is one of a top banks and I am very comfortable with their services. They might charge a little more as these reviews are saying. But I feel perfectly secure with them. Very convenient and good way to start buying stocks.
Priti Singh
08 September 2014Seema, I think your review is very much about the 'brand' and it being a 'bank'. If you are trader it is the least you care about. Do they provide good margins? what platform? charting facilty? algo trading? reporting??.. all this on trade tiger - Share Khan.
Priti Singh
08 September 2014also the brokerage cost.. ICICI charges the most! No comparision.. check it out if you want..
MakWeb Solution
23 August 2016 hye' please let us know What kind of services providing...?
NEWS ON ICICI DIRECT
Hold NMDC; target of Rs 90: ICICI Direct - Moneycontrol.com
19 February 2019
Hold Petronet LNG; target of Rs 225: ICICI Direct - Moneycontrol.com
19 February 2019
Hold Sun TV; target of Rs 605: ICICI Direct - Moneycontrol.com
19 February 2019
NSE&BSE
10 May 2014Yes They are expensive but reliable and the convenience is just incredible. If you are not an active trader to whom brokerage is not really a big deal, this is the one to choose