ICICI Direct ICICI Direct



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Year of Incorporation 2000
Website http://www.icicidirect.com
Phone 022-28307700
Exchanges enabled NSE & BSE
Demat (NSDL/CDSL) NSDL & CDSL
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Financial Health

Equity & Commodity Consolidated

Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet, watch out for the brokerages with and

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Profit after Tax FY11/12 Rs 77.1 Crores
Profit after Tax FY12/13 Rs 68.2 Crores
Profit after Tax FY13/14 Rs 74.9 Crores
Profit after Tax FY 14/15 Rs 74.9 Crores
Profit after Tax FY 15/16 Rs 235 Crores
Debt FY11/12 Rs 209 Crores
Debt FY12/13 Rs 219 Crores
Debt FY13/14 Rs 317 Crores
Debt FY14/15 Rs 226 Crores
Debt FY15/16 Rs 172 Crores
Profit to Equity(%) FY11/12 32
Profit to Equity(%) FY12/13 21
Profit to Equity(%) FY13/14 27.07
Profit to Equity(%) FY14/15 25
Profit to Equity(%) FY15/16 66.9
Balance Sheet Size FY11/12 Rs 948 Crores
Balance Sheet Size FY12/13 Rs 908 Crores
Balance Sheet Size FY13/14 Rs 1620 Crores
Balance Sheet Size FY14/15 Rs 1361 Crores
Balance Sheet Size FY15/16 Rs 1392 Crores
Online Presence
Online Presence

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Active clients

Active clients data source: NSE, as on end of every calendar year. Active client is one who has traded atleast once a year. Brokers whose active clients are trending up, would mean happy clients and hence better to trade with.

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Active clients - 2013 5,00,733
Active clients - 2014 5,94,714
Active clients - 2015 5,60,438
Active clients - 2016 5,91,504
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Equity Equity Intraday 0.05% & Delivery 0.25%- Negotiable
Equity Futures 0.05% of Turnover for Overnight & Intraday only one side- Negotiable
Equity Options Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable
Currency Futures 0.05% of Turnover for Overnight & Intraday only one side - Negotiable
Currency Options Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable
Commodity NA
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Account Opening Costs

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Trading only NA
Trading & Demat Rs 975 for 3 in 1 Account
Commodity NA
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Transparency & other costs

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Equity 0.00325% of Turnover
Futures 0.0019% of Turnover
Options 0.05% of Turnover
Commodities NA
AMC charge Rs 450/Year
DP Transaction Charge Rs 25/Transaction or 0.05% whichever higher
Offline order placing Charge 0
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Software
Web/HTML 5
Mobile
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Charting

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Intraday 20 Days
End of Day 10 years
Coding/Backtesting
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Online Trade Reports
Online PNL Reports
Online Contract Notes
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Margins

Leverage Provided

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Equity Intraday upto 25 times & Delivery upto 5 times for interest
Equity Futures Upto 4 times for intraday
Equity Options Not for buying but upto 2 times for shorting
Currency Futures NA
Currency Options NA
Commodity NA
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Support & Tools

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Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
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Convenience

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3 in 1 Account
Instant Fund withdrawal
Relationship Managers

Reviews on ICICI Direct

NSE&BSE

10 May 2014

Yes They are expensive but reliable and the convenience is just incredible. If you are not an active trader to whom brokerage is not really a big deal, this is the one to choose

moorthy_ks

15 May 2014

after having really badd experiences with geojit, i went to icici. Such a big change! the best thing about icici is the combined bank accounts and trading accounts

rahul

15 May 2014

Cheats, scoundrels they have stolen my life savings over the last 5 years....

Sachin Jiwal

04 August 2014

I started trading with ICICI Direct when I began trading in 2010, it was a good experience, their trading system is good and convenient. Especially since 2012 I was mostly trading in Futures & Options and paying ICICI on lot basis. It took me some time, to realize that I was paying one of the highest brokerage in the industry. I have paid a lot of brokerage in my ignorance, 10s of thousands! But I guess without guidance, mistakes are inevitable. Would advice the rookies, to select one of the discount brokers instead. I am not going to promote anybody.. but Brokerage Cost/ Slippage are the bane of every trader and the more you minimize these costs, the more profitable you are going to be.

Seema Mathur

08 September 2014

ICICI is one of a top banks and I am very comfortable with their services. They might charge a little more as these reviews are saying. But I feel perfectly secure with them. Very convenient and good way to start buying stocks.

Priti Singh

08 September 2014

Seema, I think your review is very much about the 'brand' and it being a 'bank'. If you are trader it is the least you care about. Do they provide good margins? what platform? charting facilty? algo trading? reporting??.. all this on trade tiger - Share Khan.

Priti Singh

08 September 2014

also the brokerage cost.. ICICI charges the most! No comparision.. check it out if you want..

MakWeb Solution

23 August 2016

hye' please let us know What kind of services providing...?

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NEWS ON ICICI DIRECT

Hold Asian Paints; target of Rs 1181: ICICI Direct - Moneycontrol.com

27 July 2017

ICICI Direct has recommended hold rating on Asian Paints with a target price of Rs 1181 in its research report dated July 26, 2017. Hold Asian Paints; target of Rs 1181: ICICI Direct. ICICI Direct's research report on Asian Paints. Asian Paints (APL ...

Hold Tata Communications; target of Rs 670: ICICI Direct - Moneycontrol.com

27 July 2017

ICICI Direct has recommended hold rating on Tata Communications with a target price of Rs 670 in its research report dated July 26, 2017. Hold Tata Communications; target of Rs 670: ICICI Direct. ICICI Direct's research report on Tata Communications.and more »

Buy KSB Pumps; target of Rs 850: ICICI Direct - Moneycontrol.com

27 July 2017

ICICI Direct has recommended buy rating on KSB Pumps with a target price of Rs 850 in its research report dated July 26, 2017. Buy KSB Pumps; target of Rs 850: ICICI Direct. ICICI Direct's research report on KSB Pumps. KSB Pumps (KSB) reported a muted ...

Buy Axis Bank; target of Rs 585: ICICI Direct - Moneycontrol.com

27 July 2017

ICICI Direct has recommended buy rating on Axis Bank with a target price of Rs 585 in its research report dated July 26, 2017. Buy Axis Bank; target of Rs 585: ICICI Direct. ICICI Direct's research report on Axis Bank. The bank's quarterly numbers were ...and more »

Expect cigarette volumes to decline 7% for ITC due to GST: ICICI Direct - Moneycontrol.com

27 July 2017

ITC will post Q1 earnings later today, cigarette volumes are expected to decline 2 percent. In an interview to CNBC-TV18, Sanjay Manyal, Research Analyst at ICICI Direct shared his views on the stock.

Sell USDINR; target of 64.30 - 64.20: ICICI Direct - Moneycontrol.com

27 July 2017

ICICI Direct expects US$ to meet supply pressure at higher levels. Utilise up sides in the pair to go long on the USDINR pair. Sell USDINR; target of 64.30 - 64.20: ICICI Direct. ICICI Direct's currency report on USDINR. Debt market. Government bonds ...