Compare HDFC Securities
HDFC Securities
Tradesmartonline
Tradesmartonline

Background

Year of Incorporation 2002 1994 as VNS Finance & Capital
Website http://www.hdfcsec.com http://www.tradesmartonline.in
Phone 022-39019400 022-42878000
Exchanges enabled NSE & BSE NSE, BSE
Demat (NSDL/CDSL) NSDL & CDSL CDSL
Background Rating


Financial Health

Equity & Commodity Consolidated

Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet, watch out for the brokerages with and

Profit after Tax FY11/12 Rs 54 Crores Rs 4 Lakhs
Profit after Tax FY12/13 Rs 66 Crores Rs 17 Lakhs
Profit after Tax FY13/14 Rs 78.5 Crores Rs 23 Lakhs
Profit after Tax FY 14/15 Rs 164.9 Crores Rs 1.2 Crores
Profit after Tax FY 15/16 Rs 133.3 Crores NA
Profit after Tax FY 16/17 Rs 215.9 Crores NA
Profit after Tax FY17/18 Rs 344.4 Crores 1.9 Cores
Debt FY11/12 0 Rs 8.7 Lakhs
Debt FY12/13 0 Rs 6 Lakhs
Debt FY13/14 0 Rs 3.05 Crores
Debt FY14/15 0 Rs 4.4 Crores
Debt FY15/16 0 NA
Debt FY 16/17 0 NA
Debt FY 17/18 Rs 8.7 Crores
Profit to Equity(%) FY11/12 24.4 0.99
Profit to Equity(%) FY12/13 18 2.63
Profit to Equity(%) FY13/14 21.12 3.54
Profit to Equity(%) FY14/15 37 19
Profit to Equity(%) FY15/16 23.3 NA
Profit to Equity(%) FY16/17 32 NA
Profit to Equity(%) FY17/18 43 18
Balance Sheet Size FY11/12 Rs 461 Crores Rs 9.26 Crores
Balance Sheet Size FY12/13 Rs 544 Crores Rs 9.28 Crores
Balance Sheet Size FY13/14 Rs 858 Crores Rs 22.35 Crores
Balance Sheet Size FY14/15 Rs 947 Crores Rs 36 Crores
Balance Sheet Size FY15/16 Rs 1054 Crores NA
Balance Sheet Size FY16/17 Rs 1380 Crores NA
Balance Sheet Size FY17/18 Rs 1637.8 Crores Rs 57.6 Crores
Financial Health Rating


Online Presence
Online Presence

Google trend over time



Active clients

Active clients data source: NSE, as on end of every calendar year in December. Active client is one who has traded atleast once a year. Brokers whose active clients are trending up, would mean happy clients and hence better to trade with.

Active clients - 2013 2,78,706 4,223
Active clients - 2014 3,47,555 7,542
Active clients - 2015 4,08,059 9,644
Active clients - 2016 4,68,844 10,944
Active clients - 2017 5,50,995 NA
Active clients - 2018 6,74,495 22,091
Active clients Rating


Brokerage

Equity 0.5% for Delivery & 0.05% for Intraday - Negotiable Choose from Unlimited for Rs 1899/Month or Rs 15/executed order or 0.07% of Turnover
Equity Futures 0.05% on Turnover - Negotiable Choose from Unlimited for Rs 1899/Month or Rs 15/executed order or 0.07% of Turnover
Equity Options Rs 100/lot - Negotiable Choose from Unlimited for Rs 1899/Month or Rs 15/executed order or 0.07% of Turnover
Currency Futures Rs 23/lot - Negotiable Choose from Unlimited for Rs 1899/Month or Rs 15/executed order or 0.07% of Turnover
Currency Options Rs 23/lot - Negotiable Choose from Unlimited for Rs 1899/Month or Rs 15/executed order or 0.07% of Turnover
Commodity NA NA
Brokerage Rating


Account Opening Costs

Trading only NA Rs 400
Trading & Demat Rs 999 Rs 400
Commodity NA NA
Account Opening Costs Rating


Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% of Turnover 0.0035% of Turnover
Futures 0.0019% of Turnover 0.0024% of Turnover
Options 0.051% of Turnover 0.0715% of Premium Turnover  
Commodities NA NA
AMC charge Rs 750/year Rs 300/yr
DP Transaction Charge 0.04% or Rs 25/debit transaction - whichever is higher Rs 15/debit instruction
Offline order placing Charge Nil Rs 20/executed order
Transparency & other costs Rating


Platforms

Software
Web/HTML 5
Mobile
Platforms Rating


Charting

Intraday 5 Days 5 days on NOW
End of Day 5 Years 10 years on NOW
Coding/Backtesting
Charting Rating


Reporting

Online Trade Reports  
Online PNL Reports  
Online Contract Notes
Reporting Rating


Margins

Leverage Provided

Equity Upto 20 times for Intraday, Upto 2 times for Delivery @interest Upto 5 times for intraday, 0 for delivery
Equity Futures NA for Intraday Upto 2 times for intraday
Equity Options NA for Intraday No Margin
Currency Futures NA for Intraday Upto 2 times for intraday
Currency Options NA for Intraday No Margin
Commodity NA NA
Margins Rating


Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Support & Tools Rating


Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
Convenience Rating

Our Review