Compare HDFC Securities
HDFC Securities
WisdomCapital
WisdomCapital

Background

Year of Incorporation 2002 2012 - Started sub Brokers for Alice Blue - Now unit of Ashlar Group
Website http://www.hdfcsec.com http://www.wisdomcapital.in
Phone 022-39019400 1800-3000-5048
Exchanges enabled NSE & BSE NSE, BSE, MCX, & NCDEX
Demat (NSDL/CDSL) NSDL & CDSL NSDL/CDSL - Partnership with Globe Capital Markets
Background Rating


Financial Health

Equity & Commodity Consolidated

Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet, watch out for the brokerages with and

Profit after Tax FY11/12 Rs 54 Crores Not Filed
Profit after Tax FY12/13 Rs 66 Crores Not Filed
Profit after Tax FY13/14 Rs 78.5 Crores Not Filed
Profit after Tax FY 14/15 Rs 164.9 Crores
Profit after Tax FY 15/16 Rs 133.3 Crores
Profit after Tax FY 16/17 Rs 215.9 Crores
Profit after Tax FY17/18 Rs 344.4 Crores  
Debt FY11/12 0 Not Filed
Debt FY12/13 0 Not Filed
Debt FY13/14 0 Not Filed
Debt FY14/15 0
Debt FY15/16 0
Debt FY 16/17 0
Debt FY 17/18  
Profit to Equity(%) FY11/12 24.4 Not Filed
Profit to Equity(%) FY12/13 18 Not Filed
Profit to Equity(%) FY13/14 21.12 Not Filed
Profit to Equity(%) FY14/15 37
Profit to Equity(%) FY15/16 23.3
Profit to Equity(%) FY16/17 32
Profit to Equity(%) FY17/18 43  
Balance Sheet Size FY11/12 Rs 461 Crores Not Filed
Balance Sheet Size FY12/13 Rs 544 Crores Not Filed
Balance Sheet Size FY13/14 Rs 858 Crores Not Filed
Balance Sheet Size FY14/15 Rs 947 Crores
Balance Sheet Size FY15/16 Rs 1054 Crores
Balance Sheet Size FY16/17 Rs 1380 Crores
Balance Sheet Size FY17/18 Rs 1637.8 Crores  
Financial Health Rating


Online Presence
Online Presence

Google trend over time



Active clients

Active clients data source: NSE, as on end of every calendar year in December. Active client is one who has traded atleast once a year. Brokers whose active clients are trending up, would mean happy clients and hence better to trade with.

Active clients - 2013 2,78,706 NA
Active clients - 2014 3,47,555 NA
Active clients - 2015 4,08,059 NA
Active clients - 2016 4,68,844 NA
Active clients - 2017 5,50,995
Active clients - 2018 6,74,495  
Active clients Rating


Brokerage

Equity 0.5% for Delivery & 0.05% for Intraday - Negotiable Upfront Schemes :Unlimited for Rs 999/PM, Rs 5555/year, Rs 9999/Lifetime, Rs. 9 per Trade Plan
Equity Futures 0.05% on Turnover - Negotiable Upfront Schemes :Unlimited for Rs 999/PM, Rs 5555/year, Rs 9999/Lifetime, Rs. 9 per Trade Plan
Equity Options Rs 100/lot - Negotiable Upfront Schemes :Unlimited for Rs 999/PM, Rs 5555/year, Rs 9999/Lifetime, Rs. 9 per Trade Plan
Currency Futures Rs 23/lot - Negotiable Upfront Schemes :Unlimited for Rs 999/PM, Rs 5555/year, Rs 9999/Lifetime, Rs. 9 per Trade Plan
Currency Options Rs 23/lot - Negotiable Upfront Schemes :Unlimited for Rs 999/PM, Rs 5555/year, Rs 9999/Lifetime, Rs. 9 per Trade Plan
Commodity NA Upfront Schemes :Unlimited for Rs 999/PM, Rs 5555/year, Rs 9999/Lifetime, Rs. 9 per Trade Plan
Brokerage Rating


Account Opening Costs

Trading only NA Free
Trading & Demat Rs 999 Lifetime Demat maintenance Charges : 700/-
Commodity NA Free
Account Opening Costs Rating


Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% of Turnover 0.0035% of Turnover
Futures 0.0019% of Turnover 0.0028% of Turnover
Options 0.051% of Turnover 0.06% of Premium Turnover
Commodities NA 0.0025% of Turnover
AMC charge Rs 750/year Rs 200/Year
DP Transaction Charge 0.04% or Rs 25/debit transaction - whichever is higher Rs 14/Debit Transaction
Offline order placing Charge Nil Rs 20/ Executed Order
Transparency & other costs Rating


Platforms

Software
Web/HTML 5
Mobile
Platforms Rating


Charting

Intraday 5 Days 22 Days
End of Day 5 Years 10 Years
Coding/Backtesting
Charting Rating


Reporting

Online Trade Reports  
Online PNL Reports  
Online Contract Notes  
Reporting Rating


Margins

Leverage Provided

Equity Upto 20 times for Intraday, Upto 2 times for Delivery @interest Upto 10 times for Intraday, & 0 for Delivery
Equity Futures NA for Intraday Upto 5 times for Intraday
Equity Options NA for Intraday No Leverage buying, Shorting Intraday upto 2 times
Currency Futures NA for Intraday Upto 2 times for Intraday
Currency Options NA for Intraday No Leverage buying, Shorting Intraday upto 2 times
Commodity NA Upto 5 times for Intraday
Margins Rating


Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Support & Tools Rating


Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
Convenience Rating

Our Review