Compare ICICI Direct
ICICI Direct
SASOnline
SASOnline

Background

Year of Incorporation 2000 1995 as South Asian Stocks
Website http://www.icicidirect.com http://www.sasonline.in
Phone 022-28307700 011-4040 9 999
Exchanges enabled NSE & BSE NSE BSE & MCX
Demat (NSDL/CDSL) NSDL & CDSL NSDL - own demat
Background Rating


Financial Health

Equity & Commodity Consolidated

Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet, watch out for the brokerages with and

Profit after Tax FY11/12 Rs 77.1 Crores Rs 57 Thousand
Profit after Tax FY12/13 Rs 68.2 Crores Rs 1.21 Lakhs
Profit after Tax FY13/14 Rs 74.9 Crores Rs 3.87 Lakhs
Profit after Tax FY 14/15 Rs 74.9 Crores Rs 12.7 Lakhs
Profit after Tax FY 15/16
Debt FY11/12 Rs 209 Crores 0
Debt FY12/13 Rs 219 Crores 0
Debt FY13/14 Rs 317 Crores 0
Debt FY14/15 Rs 226 Crores 0
Debt FY15/16
Profit to Equity(%) FY11/12 32 0.63
Profit to Equity(%) FY12/13 21 1.17
Profit to Equity(%) FY13/14 27.07 3.73
Profit to Equity(%) FY14/15 25 12
Profit to Equity(%) FY15/16
Balance Sheet Size FY11/12 Rs 948 Crores Rs 7.6 Crores
Balance Sheet Size FY12/13 Rs 908 Crores Rs 10.57 Crores
Balance Sheet Size FY13/14 Rs 1620 Crores Rs 11.2 Crores
Balance Sheet Size FY14/15 Rs. 1361 Crores Rs 17.4 Crores
Balance Sheet Size FY15/16
Financial Health Rating


Online Presence
Online Presence

Google trend over time



Active clients

Active clients data source: NSE, as on end of every calendar year. Active client is one who has traded atleast once a year. Brokers whose active clients are trending up, would mean happy clients and hence better to trade with.

Active clients - 2013 5,00,733 1,933
Active clients - 2014 5,94,714 4,091
Active clients - 2015 5,60,438 5,617
Active clients - 2016 5,91,504 8,821
Active clients Rating


Brokerage

Equity Equity Intraday 0.05% & Delivery 0.25%- Negotiable Choose from Unlimited for Rs 999/Month or Rs 9/Executed order
Equity Futures 0.05% of Turnover for Overnight & Intraday only one side- Negotiable Choose from Unlimited for Rs 999/Month or Rs 9/Executed order
Equity Options Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable Choose from Unlimited for Rs 999/Month or Rs 9/Executed order
Currency Futures 0.05% of Turnover for Overnight & Intraday only one side - Negotiable Choose from Unlimited for Rs 499/Month or Rs 9/Executed order
Currency Options Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable Choose from Unlimited for Rs 499/Month or Rs 9/Executed order
Commodity NA Choose from Unlimited for Rs 999/Month or Rs 9/Executed order
Brokerage Rating


Account Opening Costs

Trading only NA Rs 300 for couriered & Rs 200 if printed
Trading & Demat Rs 975 for 3 in 1 Account Rs 600 for couriered & Rs 500 if printed
Commodity NA Rs 300 for couriered & Rs 200 if printed
Account Opening Costs Rating


Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% of Turnover 0.0035% of Turnover
Futures 0.0019% of Turnover 0.0025% of Turnover
Options 0.05% of Turnover 0.065% of Premium Turnover
Commodities NA Rs 310 per Cr.
AMC charge Rs 450/Year 0
DP Transaction Charge Rs 25/Transaction or 0.05% whichever higher Rs 15/Debit Transaction
Offline order placing Charge 0 Rs 20/ Executed Order
Transparency & other costs Rating


Platforms

Software
Web/HTML 5
Mobile
Platforms Rating


Charting

Intraday 20 Days 5 Days on NOW
End of Day 10 years 10 Years on NOW
Coding/Backtesting
Charting Rating


Reporting

Online Trade Reports  
Online PNL Reports  
Online Contract Notes  
Reporting Rating


Margins

Leverage Provided

Equity Intraday upto 25 times & Delivery upto 5 times for interest Upto 20 times for Intraday & 0 for Delivery
Equity Futures Upto 4 times for intraday Upto 5 times above Span
Equity Options Not for buying but upto 2 times for shorting Buying 0 & Shorting upto 2 times
Currency Futures NA Upto 2 times for Intraday
Currency Options NA Buying 0 & Shorting upto 2 times
Commodity NA Upto 5 times on Span
Margins Rating


Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Support & Tools Rating


Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
Convenience Rating

Our Review