Compare ICICI Direct
ICICI Direct
Trade Walla
Trade Walla

Background

Year of Incorporation 2000 1994 as Berkeley Securities Limited
Website http://www.icicidirect.com http://tradewalla.com/
Phone 022-28307700 9592555777
Exchanges enabled NSE & BSE NSE, BSE, MCX & NCDEX
Demat (NSDL/CDSL) NSDL & CDSL CDSL
Background Rating


Financial Health

Equity & Commodity Consolidated

Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet, watch out for the brokerages with and

Profit after Tax FY11/12 Rs 77.1 Crores - Rs 3.4 Lakhs
Profit after Tax FY12/13 Rs 68.2 Crores Rs 6.19 Lakhs
Profit after Tax FY13/14 Rs 74.9 Crores Rs 7.42 Lakhs
Profit after Tax FY 14/15 Rs 74.9 Crores - Rs 0.26 Lakhs
Profit after Tax FY 15/16
Debt FY11/12 Rs 209 Crores Rs 4.28 Crores
Debt FY12/13 Rs 219 Crores Rs 4.9 Crores
Debt FY13/14 Rs 317 Crores Rs 5.41 Crores
Debt FY14/15 Rs 226 Crores Rs 3.6 Crores
Debt FY15/16
Profit to Equity(%) FY11/12 32 3.33
Profit to Equity(%) FY12/13 21 3.00
Profit to Equity(%) FY13/14 27.07 1.99
Profit to Equity(%) FY14/15 25 0
Profit to Equity(%) FY15/16
Balance Sheet Size FY11/12 Rs 948 Crores Rs 16.31 Crores
Balance Sheet Size FY12/13 Rs 908 Crores Rs 16.21 Crores
Balance Sheet Size FY13/14 Rs 1620 Crores Rs 12.6 Crores
Balance Sheet Size FY14/15 Rs. 1361 Crores Rs 12.4 Crores
Balance Sheet Size FY15/16
Financial Health Rating


Online Presence
Online Presence

Google trend over time



Active clients

Active clients data source: NSE, as on end of every calendar year. Active client is one who has traded atleast once a year. Brokers whose active clients are trending up, would mean happy clients and hence better to trade with.

Active clients - 2013 5,00,733 1,219
Active clients - 2014 5,94,714 1,334
Active clients - 2015 5,60,438 1,235
Active clients - 2016 5,91,504 1,197
Active clients Rating


Brokerage

Equity Equity Intraday 0.05% & Delivery 0.25%- Negotiable Rs 20/executed order
Equity Futures 0.05% of Turnover for Overnight & Intraday only one side- Negotiable Classic Plan: Rs 7 per lot, Superior Plan: Unlimited for Rs 1950/month , Normal : Rs 20/executed order
Equity Options Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable Classic Plan: Rs 7 per lot, Superior Plan: Unlimited for Rs 1950/month , Normal : Rs 20/executed order
Currency Futures 0.05% of Turnover for Overnight & Intraday only one side - Negotiable Classic Plan: Rs 1 per lot, Superior Plan: Unlimited for Rs 950/month , Normal : Rs 20/executed order
Currency Options Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable Classic Plan: Rs 1 per lot, Superior Plan: Unlimited for Rs 950/month , Normal : Rs 20/executed order
Commodity NA Classic Plan: Rs 7 per lot, Rs 20/executed order
Brokerage Rating


Account Opening Costs

Trading only NA 200
Trading & Demat Rs 975 for 3 in 1 Account 550
Commodity NA 200
Account Opening Costs Rating


Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% of Turnover 0.0039% on Turnover
Futures 0.0019% of Turnover 0.0039% on Turnover
Options 0.05% of Turnover 0.077% on Premium Turnover
Commodities NA 0.0039% on Turnover
AMC charge Rs 450/Year 350 or 999 Life Time + Service Tax
DP Transaction Charge Rs 25/Transaction or 0.05% whichever higher Rs. 15
Offline order placing Charge 0 Rs. 20
Transparency & other costs Rating


Platforms

Software
Web/HTML 5
Mobile
Platforms Rating


Charting

Intraday 20 Days 22 days
End of Day 10 years 10 years
Coding/Backtesting
Charting Rating


Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Reporting Rating


Margins

Leverage Provided

Equity Intraday upto 25 times & Delivery upto 5 times for interest Upto 10 times for intraday, 0 for delivery
Equity Futures Upto 4 times for intraday Upto 2 times for intraday
Equity Options Not for buying but upto 2 times for shorting For Buying No leverage, For Shorting upto 2 times for Intraday
Currency Futures NA Upto 2 times for intraday
Currency Options NA For Buying No leverage, For Shorting upto 2 times for Intraday
Commodity NA Upto 2 times for intraday
Margins Rating


Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Support & Tools Rating


Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
Convenience Rating

Our Review