Compare SASOnline
SASOnline
ICICI Direct
ICICI Direct

Background

Year of Incorporation 1995 as South Asian Stocks 2000
Website http://www.sasonline.in http://www.icicidirect.com
Phone 011-4040 9 999 022-28307700
Exchanges enabled NSE BSE & MCX NSE & BSE
Demat (NSDL/CDSL) NSDL - own demat NSDL & CDSL
Background Rating


Financial Health

Equity & Commodity Consolidated

Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet, watch out for the brokerages with and

Profit after Tax FY11/12 Rs 57 Thousand Rs 77.1 Crores
Profit after Tax FY12/13 Rs 1.21 Lakhs Rs 68.2 Crores
Profit after Tax FY13/14 Rs 3.87 Lakhs Rs 74.9 Crores
Profit after Tax FY 14/15 Rs 12.7 Lakhs Rs 74.9 Crores
Profit after Tax FY 15/16 Rs 26.3 Lakhs Rs 235 Crores
Debt FY11/12 0 Rs 209 Crores
Debt FY12/13 0 Rs 219 Crores
Debt FY13/14 0 Rs 317 Crores
Debt FY14/15 0 Rs 226 Crores
Debt FY15/16 0 Rs 172 Crores
Profit to Equity(%) FY11/12 0.63 32
Profit to Equity(%) FY12/13 1.17 21
Profit to Equity(%) FY13/14 3.73 27.07
Profit to Equity(%) FY14/15 12 25
Profit to Equity(%) FY15/16 8.4 66.9
Balance Sheet Size FY11/12 Rs 7.6 Crores Rs 948 Crores
Balance Sheet Size FY12/13 Rs 10.57 Crores Rs 908 Crores
Balance Sheet Size FY13/14 Rs 11.2 Crores Rs 1620 Crores
Balance Sheet Size FY14/15 Rs 17.4 Crores Rs 1361 Crores
Balance Sheet Size FY15/16 Rs 28.9 Crores Rs 1392 Crores
Financial Health Rating


Online Presence
Online Presence

Google trend over time



Active clients

Active clients data source: NSE, as on end of every calendar year. Active client is one who has traded atleast once a year. Brokers whose active clients are trending up, would mean happy clients and hence better to trade with.

Active clients - 2013 1,933 5,00,733
Active clients - 2014 4,091 5,94,714
Active clients - 2015 5,617 5,60,438
Active clients - 2016 8,821 5,91,504
Active clients Rating


Brokerage

Equity Choose from Unlimited for Rs 999/Month or Rs 9/Executed order Equity Intraday 0.05% & Delivery 0.25%- Negotiable
Equity Futures Choose from Unlimited for Rs 999/Month or Rs 9/Executed order 0.05% of Turnover for Overnight & Intraday only one side- Negotiable
Equity Options Choose from Unlimited for Rs 999/Month or Rs 9/Executed order Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable
Currency Futures Choose from Unlimited for Rs 499/Month or Rs 9/Executed order 0.05% of Turnover for Overnight & Intraday only one side - Negotiable
Currency Options Choose from Unlimited for Rs 499/Month or Rs 9/Executed order Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable
Commodity Choose from Unlimited for Rs 999/Month or Rs 9/Executed order NA
Brokerage Rating


Account Opening Costs

Trading only Rs 300 for couriered & Rs 200 if printed NA
Trading & Demat Rs 600 for couriered & Rs 500 if printed Rs 975 for 3 in 1 Account
Commodity Rs 300 for couriered & Rs 200 if printed NA
Account Opening Costs Rating


Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.0035% of Turnover 0.00325% of Turnover
Futures 0.0025% of Turnover 0.0019% of Turnover
Options 0.065% of Premium Turnover 0.05% of Turnover
Commodities Rs 310 per Cr. NA
AMC charge 0 Rs 450/Year
DP Transaction Charge Rs 15/Debit Transaction Rs 25/Transaction or 0.05% whichever higher
Offline order placing Charge Rs 20/ Executed Order 0
Transparency & other costs Rating


Platforms

Software
Web/HTML 5
Mobile
Platforms Rating


Charting

Intraday 5 Days on NOW 20 Days
End of Day 10 Years on NOW 10 years
Coding/Backtesting
Charting Rating


Reporting

Online Trade Reports  
Online PNL Reports  
Online Contract Notes  
Reporting Rating


Margins

Leverage Provided

Equity Upto 20 times for Intraday & 0 for Delivery Intraday upto 25 times & Delivery upto 5 times for interest
Equity Futures Upto 5 times above Span Upto 4 times for intraday
Equity Options Buying 0 & Shorting upto 2 times Not for buying but upto 2 times for shorting
Currency Futures Upto 2 times for Intraday NA
Currency Options Buying 0 & Shorting upto 2 times NA
Commodity Upto 5 times on Span NA
Margins Rating


Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Support & Tools Rating


Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
Convenience Rating

Our Review