Compare Tradesmartonline
Tradesmartonline
HDFC Securities
HDFC Securities

Background

Year of Incorporation 1994 as VNS Finance & Capital 2002
Website http://www.tradesmartonline.in http://www.hdfcsec.com
Phone 022-42878000 022-39019400
Exchanges enabled NSE, BSE NSE & BSE
Demat (NSDL/CDSL) CDSL NSDL & CDSL
Background Rating


Financial Health

Equity & Commodity Consolidated

Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet, watch out for the brokerages with and

Profit after Tax FY11/12 Rs 4 Lakhs Rs 54 Crores
Profit after Tax FY12/13 Rs 17 Lakhs Rs 66 Crores
Profit after Tax FY13/14 Rs 23 Lakhs Rs 78.5 Crores
Profit after Tax FY 14/15 Rs 1.2 Crores Rs 164.9 Crores
Profit after Tax FY 15/16 NA Rs 133.3 Crores
Profit after Tax FY 16/17 NA Rs 215.9 Crores
Profit after Tax FY17/18 1.9 Cores Rs 344.4 Crores
Debt FY11/12 Rs 8.7 Lakhs 0
Debt FY12/13 Rs 6 Lakhs 0
Debt FY13/14 Rs 3.05 Crores 0
Debt FY14/15 Rs 4.4 Crores 0
Debt FY15/16 NA 0
Debt FY 16/17 NA 0
Debt FY 17/18 Rs 8.7 Crores
Profit to Equity(%) FY11/12 0.99 24.4
Profit to Equity(%) FY12/13 2.63 18
Profit to Equity(%) FY13/14 3.54 21.12
Profit to Equity(%) FY14/15 19 37
Profit to Equity(%) FY15/16 NA 23.3
Profit to Equity(%) FY16/17 NA 32
Profit to Equity(%) FY17/18 18 43
Balance Sheet Size FY11/12 Rs 9.26 Crores Rs 461 Crores
Balance Sheet Size FY12/13 Rs 9.28 Crores Rs 544 Crores
Balance Sheet Size FY13/14 Rs 22.35 Crores Rs 858 Crores
Balance Sheet Size FY14/15 Rs 36 Crores Rs 947 Crores
Balance Sheet Size FY15/16 NA Rs 1054 Crores
Balance Sheet Size FY16/17 NA Rs 1380 Crores
Balance Sheet Size FY17/18 Rs 57.6 Crores Rs 1637.8 Crores
Financial Health Rating


Online Presence
Online Presence

Google trend over time



Active clients

Active clients data source: NSE, as on end of every calendar year in December. Active client is one who has traded atleast once a year. Brokers whose active clients are trending up, would mean happy clients and hence better to trade with.

Active clients - 2013 4,223 2,78,706
Active clients - 2014 7,542 3,47,555
Active clients - 2015 9,644 4,08,059
Active clients - 2016 10,944 4,68,844
Active clients - 2017 NA 5,50,995
Active clients - 2018 22,091 6,74,495
Active clients Rating


Brokerage

Equity Choose from Unlimited for Rs 1899/Month or Rs 15/executed order or 0.07% of Turnover 0.5% for Delivery & 0.05% for Intraday - Negotiable
Equity Futures Choose from Unlimited for Rs 1899/Month or Rs 15/executed order or 0.07% of Turnover 0.05% on Turnover - Negotiable
Equity Options Choose from Unlimited for Rs 1899/Month or Rs 15/executed order or 0.07% of Turnover Rs 100/lot - Negotiable
Currency Futures Choose from Unlimited for Rs 1899/Month or Rs 15/executed order or 0.07% of Turnover Rs 23/lot - Negotiable
Currency Options Choose from Unlimited for Rs 1899/Month or Rs 15/executed order or 0.07% of Turnover Rs 23/lot - Negotiable
Commodity NA NA
Brokerage Rating


Account Opening Costs

Trading only Rs 400 NA
Trading & Demat Rs 400 Rs 999
Commodity NA NA
Account Opening Costs Rating


Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.0035% of Turnover 0.00325% of Turnover
Futures 0.0024% of Turnover 0.0019% of Turnover
Options 0.0715% of Premium Turnover   0.051% of Turnover
Commodities NA NA
AMC charge Rs 300/yr Rs 750/year
DP Transaction Charge Rs 15/debit instruction 0.04% or Rs 25/debit transaction - whichever is higher
Offline order placing Charge Rs 20/executed order Nil
Transparency & other costs Rating


Platforms

Software
Web/HTML 5
Mobile
Platforms Rating


Charting

Intraday 5 days on NOW 5 Days
End of Day 10 years on NOW 5 Years
Coding/Backtesting
Charting Rating


Reporting

Online Trade Reports  
Online PNL Reports  
Online Contract Notes
Reporting Rating


Margins

Leverage Provided

Equity Upto 5 times for intraday, 0 for delivery Upto 20 times for Intraday, Upto 2 times for Delivery @interest
Equity Futures Upto 2 times for intraday NA for Intraday
Equity Options No Margin NA for Intraday
Currency Futures Upto 2 times for intraday NA for Intraday
Currency Options No Margin NA for Intraday
Commodity NA NA
Margins Rating


Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Support & Tools Rating


Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
Convenience Rating

Our Review